Monday, December 22, 2008

The Music scene is VERY different now...

Well I haven't written in a minute.Been working on new ventures and I just added sum entertainment companies to my clientele so now I'm doing more than just music. Be on the look out for the website coming very soon..I'm trying to shoot for January so looking forward to that. The name of my new company is called:

Jay Lawrence Management
"Music & Entertainment"


The Music has taken a big turn in our society these days and its catching a lot of artist off guard if they haven't paid any attention to the weather of this biz. These days its taking singles a month longer to even get off the ground ..... It only use to take a month or so to get a single placed now its taking another month or 2...so what does that mean for a artist on the independent level?



In my opinion the thing now for artist to do is to put out as much music as possible while recording their projects cause to me its a way to fish out for a single for a possibly distributed project. I know a lot of artist are living and dying by the mixtape and to be honest Im not a fan of the mixtapes in no way shape or form on the indie level but as far as majors that's a way to keep your name out there in between projects. To me mixtapes are a waste of time because distributors wont deal them and the beat jacking thing has gotten old to me. I mean who really wants to hear someone i may not heard of rap over a beat that i am really sick of?



As from the jump its ALWAYS have been about that " hot " song that can put a artist in place for all kinda deals that are out there. I was reading the other day in one of the urban music outlets of a guy that did a song called " girls gone wild" and they ended up working out a deal with the girls gone wild producers and now he is actually fixing to go out on tour with them. So to me if Im an indie artist im looking at that like a deer in head lights and saying " I need to go in the studio and work on me a hot single and promote it to the best of my abilities ". There isn't a point in doing a WHOLE album unless you have some kind of deal on the table or someone interested and thats making artwork, packing etc etc..It is always good to have a lot of material ready but not fully packaging a project and standing out at the gas station selling it. Put all of that energy into promoting a song that you feel like is hot and catchy an that is on time or a head of the times.



I have been in arguments in barbershops , studios and other place about the mixtape game but it seems dead to me unless you are a major artist and a lot of these guys are switching it up and putting all original tracks on a project and calling it a mixtape. I am just not as confident any more in them but they are still popular and people are buying them. Music has changed in a lot of ways and the economy has to in which it puts a strain on how much music gets and how much music is actually selling. But just be smart and make sure your spending your money wisely and form great relationships with people you are doing business with. Here is my new sayign for 09'

" IF YOU CANT SELL YOURSELF...YOU CANT SALE NOTHING"